Sunday, April 14, 2013
Has anyone else heard about this?
"The 'Matilda' Marketing Team's Very Bad Day"
http://www.theatlanticwire.com/entertainment/2013/04/matilda-marketing-team-had-easy-job-it-didnt-do/64176/
Recap for those who haven't: The Matilda ad that was suppose to run on the New York Times website was put up too early and still had the filler text of "Best Quote Ever" on it. What surprised me is that the NYT actually came forward and claimed responsibility for it, saying they accidentally ran it before it was finished. Unfortunately, NYT came forward a little too late and the marketing team for Matilda has taken most of the blame and ridicule for it.
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Interesting -- one of our plenaries at NTEN was about 'claiming' your failures publicly (no spin) and learning from them. The plenary was more organization and individual focused, but a PR gaff is equally important. Nice!
ReplyDeleteI don't know how to fee about this. The whole any press is good press is a big fat fallacy when it comes to pr, but I was attracted to this story.
ReplyDeleteI have been anticipating this show, because I loved the movie Matilda growing up, and I feel bad that the Marketing Team is taking direct heat, but this slip up did grab my attention and as a result I am at my computer looking up stuff about the opening of this show.
So how do we feel? Is this Good Bad Press or Bad Bad Press?
This doesn't strike me as a huge PR issue, though. Embarrassing, sure, but while people like to make fun w/the "you had one job" meme, we're also pretty used to mistakes like this in media mostly because of how quickly information is distributed these days (just look at how many listicles are out there about this very topic), so I don't think it necessarily reflects poorly on the show.
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