http://www.linkedin.com/groups/Is-traditional-theatre-brochure-dead-2895827.S.222216529?view=&srchtype=discussedNews&gid=2895827&item=222216529&type=member&trk=eml-anet_dig-b_pd-ttl-hdp&ut=2Ht4j1B5GfalI1
Interesting observation by "Rachel": As Karen found, the
crucial thing is not to approach these decisions based on finance but on
the psychology of the audience you want to communicate with.
Personally, online brochures and email 'what's on's arrive in my 'work'
space - ie my computer - so I'm often too pressured to open them or do
more than skim for anything that leaps out. They're great for last
minute reminders, but the pleasurable part of discovering new art
experiences happens much more effectively outside my work zone - ie on
paper, that I can browse on the bus or over dinner, and chat about with
my partner. That's when my decisions get made. Research we did for ACE
with audiences in the east of England indicated that many people have
these dual behaviours - tech-savy and on the mailing lists, but
open-mind decisions happen off-line.
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