I thought you would all enjoy this additional bit of research supporting purchasing patterns and marketing approaches :-) It is from Mediapost.com (one of the three blogs I suggested you follow :-)
http://www.mediapost.com/publications/article/195437/customer-centric-marketing-drives-purchases.html#axzz2O70elfBG
Never underestimate the power of laziness. We would rather be told, "here, this is what you want," than, "what would you like?"
ReplyDeleteNot arguing the laziness part, but for me, I've always thought of it as, here are some extra things that might catch your interest too. However, this would be pretty interesting if arts organizations clustered in the same city could some how pull from this. After you buy your tickets online, when you get your confirmation email, the email includes a line that says "based on the show you just bought tickets for, here are some other shows that you might be interested in..." It might help some smaller companies get exposed to the people who buy tickets for the larger companies.
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